EOTO Presentation Reflections
Online Influencers vs. Social Media "Influencers"
The one presentation on online influencers really sparked my interest as the world we live in right now have a ton of these "online influencers" and not many people know the difference between some influencers on social media. Online influencers are not just the typical social media "influencers" that we think of, although there are so many people who have built a reputation and use their platform to share and persuade their audience. Most of these influencers have been so successful with their platforms because they provide their audience with authentic content and information. Some of these online influencers include music artists like Selena Gomez and Ariana Grande. They have both gained a reputation from starring on tv shows and movies and have developed into music artists, but they are considered online influencers because they have a huge platform where they create content for their audience. On the other hand, social media "influencers" are people like Addison Rae, Zach King, and Charli D'Amelio, who have established a following on some type of social media platform, and create content based on whatever industry they're in. These influencers can persuade their followers and other people to buy a certain product due to their niche, along with their content and popularity. 
Pros of Being an Online Influencer
Effective marketing reach is one of the most significant benefits of online influencers, especially for companies as they rely on influencers the most to help them with marketing their products or service. Since most people trust influencers who create authentic content, most people in the world, are more likely to buy something or do something from the influence of an individual online, than the actual company itself. Influencers can even do better with their content than actual company ads, which is very helpful for brands as it allows them to reach a wider range of audience. This is a huge benefit for companies as it can help them save time, effort, and a little bit of money as well since they don't have to pay a huge amount for billboards, advertisements, etc.
Cons of Being an Online Influencer
One of the disadvantages to being an online influencer is authenticity concerns. There are online influencers who create content on things that aren't necessarily related to the contents that they showcase on their platform. This raises concerns within the influencer's followers because they see it as they're only doing it for the paycheck. This becomes a huge issue as people want to see authentic content from the person they admire or follow. If the influencer is always posting advertisements on their page, then they could potentially lose a lot of followers over time as most people don't want to engage with people who are only posting for money.
Affects of Online Influencers on Society
With online influencers, everyone in the world is affected --- whether you're rich or poor, young or old, majority or minority, these influencers have an affect on everyone. Online influencers can range from teenagers to college students, young adults, and even elders. There is a wide range of online influencers in many ages who create authentic content on their own niche, which is why everyone is greatly affected by influencers everyday.
Takeaway
My biggest takeaway from the online influencers presentation is that it is very important to be very authentic with the content that you are putting out to your audience, especially for brands because building trust is one of the most important things when it comes to building a relationship with your audience. I learned that it is very easy for an individual or a brand to lose people from not producing real and authentic content and information. In the marketing and advertising world especially, being truthful with your audience will help build the relationships between the company and the media and this can very much affect how well a company does.
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